Since Mizuno's founding, they have taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every one of us is guided by the ideal of true sportsmanship. That was true over 100 years ago (when Mizuno was founded) and is still true today. It is evident in Mizuno's corporate philosophy which, simply stated, is "Contributing to society through the advancement of sporting goods and the promotion of sports."
Philosophy - Never Settle™ is more than just a tagline. It’s Mizuno's calling. Their way of seeing the world. And the rallying cry for Mizuno's entire company.